Краткое описание: The explosive growth of retail over the Internet is encouraging more small- to medium-sized businesses to consider the benefits of setting up e-commerce web sites. Although there are great and obvious advantages to online retail, there are also many hidden pitfalls that you might encounter when developing a retail web site. This book provides you with a practical, step-by-step guide to setting up an e-commerce web site. Guiding you through every step of the design and build process, this book will have you building high quality, extendable e-commerce web sites quickly and easily.